The Urban Guide to the Countryside

Would this ad make someone you know #sharetheload?

4 Mar 2016
Hero, over at Muddy Bucks and Oxon, loves to share a good ad — and this one’s been making the social media rounds.  What do you make of it, lovelies?  Let me know in the Comments — I’d love to hear what you think.


Mr Muddy sent me a new advertising campaign to watch the other day that he’d spotted on Sheryl Sandberg’s Facebook page. It’s an Ariel ad from India that encourages men to #sharetheload, recognising that women are massively overworked and multi-tasking and that often partners have it waaaaaaay too easy.

I watched it with a girlfriend of mine and we both turned to each other and said, ‘Oh my God, that’s exactly my life there’. Mr Muddy must have realised it too because I came home to find he’d done 5 hours of cleaning for me.

Totally worth watching, let’s hope it does the job for you too!

2 comments on “Would this ad make someone you know #sharetheload?”
  • Sam March 5, 2016

    Ended up in tears…. Most women/mums I know will relate to this, so be warned to grab tissues before watching!

    • pippachappell March 7, 2016

      It can get you right there, can’t it? P x


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The Urban Guide to the Countryside -
Hertfordshire Edition