Would this ad make someone you know #sharetheload?
Mr Muddy sent me a new advertising campaign to watch the other day that he’d spotted on Sheryl Sandberg’s Facebook page. It’s an Ariel ad from India that encourages men to #sharetheload, recognising that women are massively overworked and multi-tasking and that often partners have it waaaaaaay too easy.
I watched it with a girlfriend of mine and we both turned to each other and said, ‘Oh my God, that’s exactly my life there’. Mr Muddy must have realised it too because I came home to find he’d done 5 hours of cleaning for me.
Totally worth watching, let’s hope it does the job for you too!