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*Fab ad alert*: Dove’s ‘Choose Beautiful’

Hero, over at Muddy Bucks & Oxon, is always on the lookout for an ad that’s above average – that makes you laugh or gets you thinking – and she’s always happy to share what she finds.  

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How beautiful do you think you are? It’s a question posed by Dove in its clever and surprisingly moving new ad.

I think a lot of us have become inured to Dove’s artfully grinning ladies in their white designer undies, slapping moisturiser on their bodies and showing how much they love themselves no matter what their size or age, and if you’re cynical you’ll think that this ad is really just another way to push an emotional button and get women to buy Dove. Which it is!

But if you can sell a product and be thought-provoking and helpful, that can only be a good thing in my book. My 7 year old daughter has just watched Dove’s ‘Choose Beautiful’ ad with me and I’m beyond happy that she did because she felt sad for the women who felt ‘average’ and already understands now that women routinely underestimate what beautiful is, and see themselves through distorted mirrors. I mean, that’s priceless info for a young impressionable girl.

Take a look at it here and let me know what you think if you have a free moment.

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