My Favourites

My Favourites

Save your favourites with a single click and you’ll never forget a brilliant Muddy recommendation.

The Muddy Awards
are go!

Muddy Awards logo

Nominate your local Indies now

Another Epic Day

Another Epic Day is one of the coolest indie brands kicking around Beds at the mo – their clothing and accessories seamlessly blend sustainability and style for mega-chic designs you just won't find anywhere else.

Just scrolling through Another Epic Day’s online shop is enough to bring a smile to your face. Unsurprising, really, as owners Nickie and Caroline are always focused on bringing simplicity, fun and nostalgia to their designs – along with their wicked sense of humour!

After over 20 years working in fashion and retail, the girls were well aware of the negative impact that this industry can have on people and the planet through excess waste, unfair working conditions and pollution. So, when they launched Another Epic Day in 2020, they made sure that sustainability and comfort were at the heart of what they do.

Hand-printed at Another Epic Day’s Leighton Buzzard studio, their designs are created to evoke every day memories (I’m partial to the Dancing Queen print, myself). From t-shirts and tote bags to wall art and sweatshirts, every product from this clever Beds and Bucks-based indie is sustainably sourced, using reclaimed and repurposed materials (they’re literally made out of rubbish, proving one woman’s trash is another’s treasure!). They only work with suppliers who look for ways to minimise the impact of production on the planet, using recycled repurposed plastics and ethically grown cotton. They also value their employees and work to improve the communities in which they operate.

Their brand name is cool but it’s also the girls’ mantra, believing it’s the taking part that makes every day epic and sometimes when things don’t go to plan, that’s enough to make every day Another Epic Day.

 

This month in Herts & Beds

follow Another Epic Day on

Reader Treats Just For You!