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What Sarah Did…

What Sarah Did is a lifestyle store that for me epitomises all that is great about Hitchin. Quirky, individual, and hugely supportive of other independent retailers and businesses.


I specially source brands that work for my customers, the cult brands that are the very buzz words of the fashion industry but cannot be found freely on the high street.

The likes of Mink Pink, Some Days Lovin’, Hudson Shoes, Beck Sönder Gaard and Vero Moda can be bought so diversely and worn by any age of women.

My mantra for WSd has always been ‘It’s not what you wear, it’s how you wear it!’  I hand pick from each brand to work with my own customer base and the woman I believe we all are inside: strong as well as beautiful.

I trained as a stylist before I took the plunge to open my own store, so my focus has always been on body shapes, wearability and quality.

I also try to stock tiny niche brands such as Oswell & Rose and Oh Squirrel, to promote us ladies out there realising our dreams.

We sell gifts & homewares as well as clothing, shoes, handbags and jewellery so that we really can be a ‘one stop shop’- a lifestyle.

Whether it’s a great pair of jeans or a complete wardrobe update, my team and I are here to help you find exactly what you’re looking for in a relaxed environment.

WSd is the destination for the best selection of wearable, trend driven clothing, amazing accessories and beautiful gifts.


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The Urban Guide to the Countryside - Hertfordshire