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  • Urban Flower Farmer

    Muddy says: Emma's story is inspiring: she worked in retail as a fashion buyer, became a florist, then read a book called The 50 Mile Bouquet which completely changed her approach to floristry. She now grows all her own blooms on her flower farm in Barnet. Her business is organic, sustainable and seasonal, and her floral design is stunning and constantly evolving.

  • All In One Season

    Muddy says: All In One Season is a completely delightful and fully immersive floral and lifestyle experience. Alice is the creative genius behind All In One Season, and she will transform your wedding or any other celebration with her unique Dutch style. You can also learn from her: she is a gifted teacher who runs wonderful workshops in the magical courtyard of her Arts and Crafts home in Letchworth. I'll keep you posted about the Dutch Winter House in December. It's unmissable.

  • Forever Green

    Muddy says: You can’t beat transferable skills. Nicky Pritchard worked in the music industry before becoming an award-winning floral designer and the founder of Forever Green. She specialises in weddings and works from her home in Nettleden, a village near Berkhamsted, which I can confirm is idyllic and not at all prickly.

  • Petals Flower Shop

    Petals Flower Shop opened in Berkhamsted in 2004, building on more than ten years of success at our original shop in Thame — one of the busiest flower shops in the country. Not only do we specialise in creating beautiful floral designs for any occasion — anything from a simple bouquet to a large country […]

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The Urban Guide to the Countryside - Hertfordshire