Gotta Have It
Our fashion favourite Cos is launching babywear this week - and we've gone gaga for it. Behold the cuteness!
How sweet are these mini-threads? It’s almost enough to make me want to have another baby (*cue Mr Muddy immediately running to the hills*). One of my long-term fashion favourites, Cos, launches its babywear range this week (Friday, to be precise) and every single item is absolutely delicious. They’ve always produced a limited range of childrenswear, but now you can get it all for newborns too.
As you’d expect, there’s an emphasis on quality materials – organic cotton, merino wool and cashmere – and Cos’s trademark minimal designs and pared-down colour palettes. No garish Peppa Pig PJs here, thank you very much. Alongside the clothes will be an edit of books, toys and accessories from other equally chic brands. So Christmas or New Baby present-buying heaven, basically.
It’s just one of the high street stores that have realised the money to be made in creating mini-me versions of their designs for their customers’ kiddies. River Island launched their babywear range last month, like Cos, building on their existing childrenswear range. I’m not going to lie – you’ll need to sift carefully through the options to find the good stuff. I’m not keen on the fake fur leopardprint beret and matching coat for a six-month old, for example (yikes!) but there’s plenty of cute knitwear and babygros.
Elsewhere Mint Velvet have ventured into childrenswear for the first time this season, with Mintie (but of course!), a stylish 60-piece range for 3-10 year old girls (I wonder if they’ll expand it next time to include boys’ clothes? Let’s hope so). As you’d expect there’s lashings of cool marl grey and sludgy tones, slogan tops and star motifs. Got fancy-pants designer tastes? Stella McCartney‘s childrenswear has been around for a while but just gets better and better. The new season bumblebee range, which aims to highlight biodiversity and species preservation, is so cute it’s ridiculous.
The only problem is that your kids will end up looking cooler than you do – quite a common occurrence in my house, to be honest.