To say I feel ambivalent about Barbie would be a mahoossive understatement. I never had one, my daughter doesn’t have one, and I just think that… well, y’know… that tiny waist, those unrealistic boobs, the flat-faced boyfriend? Really? I just don’t get Barbie, and I don’t think I want to.
So when my 12-year-old son sent me the link for the latest Barbie ad, he knew exactly which buttons he was likely to be pushing. But he also wanted me to look at it and have a think. And he genuinely wanted to know what I made of it.
It’s full of positive messages about opportunities for girls, and there isn’t a pink or sparkly tutu in sight. No sign of Ken, either (bless ‘im). It’s all about girls stepping into roles that are all about strength and smarts.
I love the message: encourage girls to dream big, to dream smart, and to be whatever what they want to be. I love the confidence and seriousness of the little girls in the ad. I love the idea that girls should be encouraged to be brainy and professional and successful.
Am I ok with Barbie doing that, though? I don’t know. But I would love to hear what you think. Check it out right here….