Come on Barbie, let’s go shopping!
Barbiecore has officially gone viral, and we’re crushing on pink harder than we are Ken right now (sorry Ryan). Here are our pink picks, with some lovely local buys. Want to go for a ride?

Barbiecore became a thing last year – but the release of Barbie the movie, has seen a pink fashion tsunami. Yes, the dolls from your childhood are leading the sartorial charge thanks to Margot Robbie and Ryan Gosling who star in Greta Gerwig’s box office hit. And you better believe film fans are embracing this summer’s hottest shade.

In fact, everyone’s gone Barbiecore crazy. Zara’s launched the Barbie collection – selling out fast, so get your mitts on it before it’s three times the price on eBay. Designers like Valentino and Balenciaga are thinking pink, as are celebs like Kim Kardashian, Lizzo and Anne Hathaway. So you want to go for a ride? Channel your inner Barbie and Ken with our pink picks (including some gorgeous local finds!) then flex that plastic, it’s fantastic. I’ll stop now…

Button up
Barbie pink without the head to toe commitment. This 100% cotton classic short By Maeve will become a wardrobe workhorse. Wear it over your swimsuit on the beach or add denim or sequins. It won’t let you down, just like Ken.
£70

Ride the wave
Bling it on! Barbie is all about the accessories and with so many outfit changes she need a ‘goes with everything’ statement earring. We are crushing hard for these Oana Millet Wave Earrings from Kings Road in Leighton Buzzard. Cute, retro and totally Barbie.
£25

Date night Barbie
Giving Ken the cold shoulder this Barbie pink dress by Nobody’s Child is sustainable and stylish in one, Made from plant-based fibres, twe love the reveal-and-conceal cut-out as well as the single puff sleeve, showing off just a little bit of shoulder.
£85

Let’s shop
Every girl needs somewhere to keep her plastic for those all-important shopping sprees, and we’re big fans of this cute card purse from Welwyn Garden City’s Willow Works in Leather – hand marbled and personalised to order.
£32

Bedtime Barbie
Sweet dreams are made of this. The Zara x Barbie collection is a near sell out, but you can still get your manicured mitts on these silky pink PJs. Would it be wrong to wear them out, party ’til you drop and flop into bed? Naaaah.
Shirt £49.99, PJ pants £35.99

Sunshine coast
Yves Saint Laurent’s Loulou sunnies get all the heart eye emojis on Insta and this new hot pink shade will sell out in a flash. Oversized, with a subtle cats-eye that exude a 50s feel. Giving OG Barbie vibes which launched in 1959.
£335

Sporty Barbie
High-rise, wide-leg, comfy jersey fabric and elasticated waistband – what more could you want from a luxe loungewear trouser? Oh, how about being in a gorgeous Bubblegum shade of pink? Barbie would *heart* these Eruv Jersey Track Pant by Essentiel, from The Dressing Room in St Albans.
£160

Kitten heel queen
If anyone knows how to rock a kitten heel it’s Barbie, and these beauties by Bibi Lou in fucsia satin with a slingback strap and bling bow would be right up her street – get them from The Women’s Society in Hertford.
£159

Spread the love
Who can resist a slogan sweat? Especially when it comes in hot pink with a friendly message… this one from Beds-based clothing brand Fabbi ticks all the boxes.

Rose tinted
Why should rainwear be boring? Gingerlillie Boutique in Hertford has got you covered (literally), with this pretty in pink mac by Rains. It’s slick silhouette and elegant finish will mean you’ll never be out of style even when the weather isn’t playing ball.
£79

Home comforts
Even Barbie needs to ditch the stilettos sometimes and slip into something more comfortable. But no need to forgo sartorial style with these Mercredy slippers from Kings Road in Leighton Buzzard. Made from recyled plastic bottles and natural rubber they’re 100% sustainable too!
£35